Why Digital Marketing
When businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
The Next Generation Of Digital Marketing
Like all things, digital marketing is going through significant changes. It’s no longer only about building brand awareness or delivering personalised, contextual experiences; it’s about extending marketing beyond the walls of the marketing department.
It's about serving the needs of audiences as they become prospects through to becoming customers that stick around and willingly speak as advocates.